FOR WINERIES, BRANDS & IMPORTERS
Bring your wine.
Or your spirit.
Explore product tastings, brand evenings, retail collaborations and ways to introduce your story to customers in China.
Let’s talk brand partnerships ↗
WINE · FOOD · PEOPLE · POSSIBILITIES
A feast of wines,
a way for life.
A good bottle can open more than an evening.
Discover, share, celebrate — and imagine what comes next.
PURE WINE · CHINA · SINCE 2020There’s more to discover ↓
WELCOME TO THE WORLD OF PURE WINE
Good taste.
Even better company.
We bring wine, food and people together — around a table, through a new discovery, or in the possibilities of a shared idea.
From our first space in 2020 to The Chapter today, curiosity has always been at the heart of Pure Wine.
Have something in mind? Let’s talk ↗
FOOD & WINE
Made for sharing.
Shared plates, wine dinners and the pleasure of a pairing you didn’t see coming.
Bring your people together ↗BOTTLES & DISCOVERIES
Find your next favourite.
Wines from different regions, a first taste of whisky, or a bottle to take home. Something for your own table. Something thoughtful for someone else’s.
Talk wine, retail & gifts ↗
In the glass. Around the table. Beyond the familiar.
Our journal journeys through Argentina, Spain, Napa Valley, Italy and Chinese wines — with whisky along the way.
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A LITTLE CURIOSITY GOES A LONG WAY
More than
a tasting.
Discover a region. Meet a maker. Come together for a birthday, a celebration, or simply the pleasure of sharing a good bottle.
From wine and whisky tastings to shared dinners, live music, floral workshops and jewellery salons, there are so many ways to enjoy time together.
An intimate gathering or a special occasion — bring your people, and let’s make it yours.
Create an experience with us ↗Regional tastingsWine dinnersWhisky discoveriesCreative salons
OUR WINE BAR & DINING SPACE · SHANGHAI
The Chapterby Pure Wine
Every glass is a new Chapter.
Raise yours.
A glass after work. Dinner with friends. A celebration worth making time for. The Chapter by Pure Wine is our Shanghai home for wine, food and getting together.
For private dining, venue hire, company events, product showcases and themed salons, let’s explore what your occasion could become.
Plan something at The Chapter ↗Visit us · address & contact ↗
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PARTNERSHIPS & POSSIBILITIES
A good idea
deserves company.
Have a wine to introduce, people to bring together, or a new venture in mind? We would love to explore it with you.
These are a few places to begin.
The next possibility might be yours.
Pure WineA feast of wines, a way for life.Bring your wine.
FOR PRIVATE HOSTS & BUSINESSES
Make it an occasion.
A client dinner, a team evening, a private tasting or a personal celebration. Tell us about your guests, your date and the atmosphere you have in mind.
Let’s plan your gathering ↗FOR CREATORS & LIFESTYLE BRANDS
Put two good things together.
Wine with jewellery, flowers, art, design or food. Let’s shape a workshop, a product showcase or an experience people will want to share.
Let’s create a collaboration ↗FOR RETAIL, BUSINESS & GIFTING
A discovery worth passing on.
Selected bottles, thoughtful gifts and wine collections. We welcome conversations about supply partnerships, retail opportunities and gifts with a personal touch.
Let’s explore wines & gifts ↗FOR WHAT COMES NEXT
A pop-up? A new space?
Something we haven’t imagined?
New wine and spirits concepts, experiences in partner venues, and projects connecting China with the wider world. If you see a possibility, start the conversation.
Tell us what you’re imagining ↗
OUR PHILOSOPHY
“True Friends
in Pure Wine.”
Pure Wine grew from a love of wine into a place for products, people and ideas to meet. Hands-on involvement in the space, its story and its experiences remains part of the brand’s character.
A SHARED PLEASURE, SINCE 2020.LET’S OPEN THE CONVERSATION
Your next idea.
Let’s hear it.
A collaboration, a gathering, a new discovery.
We’d love to hear what you have in mind.
CONNECT ON WECHAT
Let’s start with a hello.
CALL US · 电话
+86 138 1723 8215COME BY · 到店
The Chapter by Pure Wine
476 Rongke Road, Pudong, Shanghai, China上海市浦东新区荣科路476号Find us on the map ↗